University Campaign
In Project
University Campaign
Task and challenges:
— Creating a digital profile of the candidate.
— Designing the storytelling addressed to university students.
— Organizing and producing digital events: Facebook Live, Instagram Live, Instagram Q/A, Periscope.
— Coordinating with campaign team, candidate, designers and coders.
— Producing content, images, video and manage social media.
The main goal of the campaign team in the weeks leading up to the vote was to publicize the candidate and present a realistic and updated program of government. Communication in social spaces focused on presenting the candidate, detailing the set of measures of the program, discussing these measures with the voters and offer channels of participation and transparency capable of establishing links between voters and them with the candidate.
The campaign had two moments, election in 2017 and election in 2018, both time I have managed the digital strategy of the candidate focused on students and young researchers. The result was positive in both round wining in students by 70% of the voters.
You can read more in the following post here
Links:
Instagram
Twitter
Facebook
Newsletter for supporters & followers
Youtube
Blog in 2017
Blog in 20178
ClientUNEDServicesDigital strategy, content creator and social mediaYear2018Linkmarrerouned.com
