IE University

– Defining and developing projects and features that align with the programs or project purposes, ensuring that they maintain the coherence of the IE University digital environment.

– Conducting regular A/B tests, user research, UX design, information architecture, data analysis, QA, and SEO activities to continuously improve the web channel and drive engagement and conversions.

– Creation and migration of the IE Web Ecosystem to a new CMS, ensuring a smooth and seamless transition for all stakeholders.

– Collaborating closely with cross-functional teams, including development, design, and content teams, to drive the project roadmap, manage tasks and priorities, and ensure high-quality deliverables.

– Overall, my focus is on delivering a world-class web experience that aligns with IE University’s mission and values, while continuously improving engagement and conversion rates through data-driven, user-centric strategies.

ClientBanco SantanderServicesProject manager, social media strategy and community builderYear2014 - 2017

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